Eloísa Fróes

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Olá!

I'm a senior product designer based in Rio de Janeiro, with 10+ years across visual, interface, and product design, including 7+ years building digital products.

My background in publishing and book design still shapes how I work: careful typography, deliberate layouts, and attention to detail. Today, I bring that craft to complex web and mobile products, from discovery and research through prototyping, handoff, and implementation review.

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Past Work and Clients

My most recent work at ABC Fitness spans the FITI mobile app, self-service kiosks, and web platforms for gym chains across Brazil and Latin America. The challenge: making complex routines and operational requirements clear for members, trainers, and gym managers.

Previously, I worked on financial products at Clara and Rentqui, interfaces and branding at CyberLabs, and dashboards and design-system foundations at Stone/Mundipagg. Across these roles, close collaboration with Product and Engineering connects design decisions to implementation.

ABC Fitness Clara InfinitePay Cyberlabs Farm Qlic Rentqui Stone

How I Work

Research, interaction design, and visual craft inform each other. Interviews, workshops, and usability testing help define the problem; flows and prototypes make the proposed solution tangible. Reusable Figma components, annotated handoffs, and implementation reviews carry it through to delivery.

Design systems, ResearchOps, and DesignOps are part of that work: documenting decisions, organizing research, and maintaining shared patterns so teams can build on what they learn. Zeroheight and Storybook support design-system documentation, component review, and collaboration with Engineering.

Reusable components, AI-assisted implementation. I create and adapt components in Figma, applying atomic design principles to build reusable patterns with consistent typography, hierarchy, and interaction behavior. Storybook helps review those components in code; Cursor, Claude, and Figma Make help automate implementation and assemble working proofs of concept and prototypes for review and testing.

A full-stack development bootcamp informs how I collaborate with engineers. I'm also pursuing an MBA in AI-Oriented Innovation and User Experience, exploring where these tools can support a considered design process.

Let's work together!

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